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The Gameful World

The Gameful World is a book that aims to examine the key challenges of gamification and the ludification of culture, or, as presented by the editors, the Gameful World. It contains essays from more than 50 acknowledged experts representing both academia and industry. The collection…

Hello world!

Hello! Welcome to the Gameful Bits blog! This is a space where I will share my thoughts on Gamification and Gameful Design, the results of my research, and other relevant information to academics and professionals interested in these topics. I am Gustavo F. Tondello, a Gamification Consultant…