Daily Archives: October 16, 2015


The Gameful World

The Gameful World is a book that aims to examine the key challenges of gamification and the ludification of culture, or, as presented by the editors, the Gameful World. It contains essays from more than 50 acknowledged experts representing both academia and industry. The collection is edited by Steffen P. Walz, Associate Professor and Director of the Games and Experimental Entertainment Laboratory (GEElab) at the School of Media and Communication at the Royal Melbourne Institute of Technology, and Director of […]


The Use of Games and Play to Achieve Real-World Goals

In the last few years, there has been a growing interest in the application of game elements to real-life goals and tasks. These efforts are often directed towards self-improvement, encouraging positive lifestyle changes, and increasing motivation to complete work objectives. The idea of using games to modify activities that are not traditionally considered games is not new. Games have been used to support real-life objectives many times in the past, such as sports being used to motivate exercise and healthy […]


Hello world!

Hello! Welcome to the Gameful Bits blog! This is a space where I will share my thoughts on Gamification and Gameful Design, the results of my research, and other relevant information to academics and professionals interested in these topics. I am Gustavo F. Tondello, a Gamification Consultant and Ph.D. Student at the University of Waterloo, Canada. Rise’s Gamification Gurus Power 100 leaderboard has ranked me one of the top Gamification leaders in the world. My main interests include gamification, and games for health and learning. My research […]