Monthly Archives: April 2016


An Introduction to Gamification in Human-Computer Interaction 1

Originally published on the ACM XRDS blog. User experience (UX) is a field within Human-Computer Interaction (HCI) that studies the whole experience of a user with a product, system, or service. UX focuses on  issues such as usability, ergonomics, cognitive load, and affective experiences. However, in the last years, there is a particular growing interest in understanding users’ motivation to use a product, system, or service. This interest is spawned by observable low engagement rates: it is not enough to have […]


Gameful Design Fundamentals: Challenge, Progression, Rewards

These slides are a summary of the post series focused on better understanding some of the most widely used gameful design elements. If you’re interested in reading more, also check the original blog posts: Part 1: Challenge Accepted! The role of challenge for gameful design Part 2: I’m in it for the prize! The role of rewards for gameful design Part 3: Level Up! The role of progression for gameful design