Daily Archives: August 18, 2017


The motivational impact of gameful fitness trackers 1

Many researchers and practitioners have been saying for some time that the most simplistic gamification implementations might lead to short-term engagement, but actually hurt long-term motivation and engagement. However, we still don’t have many controlled studies presenting evidence of this phenomenon and explaining why it would happen and how it can be avoided. Therefore, I was glad to find a recent study by Charlotte Kerner (Brunel University London) and Victoria A. Goodyear (University of Birmingham), which investigated the effect of […]

woman running with fitness tracker