Octalysis Prime: a gameful journey to learn gamification


Octalysis Prime, the “gamified mentorship journey with Yu-kai Chou“, was officially launched this February 1st, 2018. Octalysis Prime is a comprehensive platform aimed at teaching gamification and related concepts and practices. It is structured in the format of a real-life RPG (role-playing game), in which the user levels up by studying the Octalysis framework and the concepts behind it. Development of the platform followed a successful Kickstarter campaign, which received more than $ 50,000 in funding.

Octalysis Prime Island

Octalysis Prime Island (image credit: Chou Force International)

I had the opportunity of learning about the Octalysis Framework back in 2015, through Chou’s book Actionable Gamification: Beyond Points, Badges, and Leaderboards, which is still a very good read for those who enjoy reading long books like me. However, Octalysis Prime now offers another path for those wanting to learn about Octalysis. In addition, it promises to include several hours of additional content not originally included in the book. But what is most remarkable about Octalysis Prime is that it is a fully gamified platform, built from the ground up with gameful design in mind. Therefore, Octalysis Prime was built using the same principles from the Octalysis framework that it teaches, thus serving at the same case as a showcase application of the framework. As far as I’m aware, this is currently the first and only gamification learning tool that is built upon a completely gamified platform.

Within Octalysis Prime, the user begins the journey by learning about the Eight Octalysis Core Drives: Meaning, Accomplishment, Empowerment, Ownership, Social Influence, Scarcity, Unpredictability, and Avoidance, and how to apply them in eight difference life fields: education, productivity, career, finance, purpose, wellness, happiness, and relationships. After completing the initial lessons, new areas are unlocked with additional lessons in the fundamental concepts behind Octalysis, such as motivational psychology, persuasive technology, behavioral economics, and game design. Moreover, membership includes access to a community of people interested in the study and application of Octalysis, who are constantly exchanging ideas and helping each other throughout the journey.

Octalysis Prime Companion

Within Octalysis Prime, the user begins by earning experience points and levels up their knowledge of the eight core drives of the Octalysis framework.

If you are interested in learning more about Gamification, check their official website to learn more about Octalysis Prime!

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About Gustavo Tondello

Gustavo is a Gamification Consultant and Ph.D. Student in Computer Science at the University of Waterloo, Canada. He is ranked one of the top Gamification leaders in the world by Rise's Gamification Gurus Power 100 leaderboard. His main interests include gamification, and games for health and learning. His research focuses on the design of gameful applications. Before coming to Canada, he worked for several years as a Software Engineer in Brazil. Gustavo is also a researcher of Logosophy, and he is affiliated to the Logosophical Foundation of Brazil and of the USA.

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