News


Gamification Insights from Professional Development Event in Toronto

Last week, Ryerson University‘s Chang School of Continuing Education organized a one-day professional development and networking event in Toronto, Canada. The event focused on serious games and gamification for three specific application areas: higher education, healthcare, and corporate. Several dozens of attendees spent the day discussing how to efficiently employ gamification for their needs, what are the pitfalls to avoid, and what are the general guidelines for success. I attended the corporate track, so I can comment on the presentations […]


Octalysis Prime: a gameful journey to learn gamification

Octalysis Prime, the “gamified mentorship journey with Yu-kai Chou“, was officially launched this February 1st, 2018. Octalysis Prime is a comprehensive platform aimed at teaching gamification and related concepts and practices. It is structured in the format of a real-life RPG (role-playing game), in which the user levels up by studying the Octalysis framework and the concepts behind it. Development of the platform followed a successful Kickstarter campaign, which received more than $ 50,000 in funding. I had the opportunity […]

Octalysis Prime Island

Gamification of Cognitive Assessment and Training

The JMIR Serious Games journal has recently published an article in which researchers reviewed 33 studies reporting results of the use of gamification and serious games for cognitive assessment or training. The review identified 7 reasons that led researchers to apply gamification in the reviewed studies: to increase participant motivation; to increase usability or intuitiveness for the target age group; to increase long-term engagement; to investigate the effects of game-like tasks; to increase ecological validity; to increase suitability for the target […]

Chess game

Pokémon GO is not Gamification! (It’s a game!) 6

During the past week, considerable attention has been given in the media to Niantic‘s new game, Pokémon GO! Lots of people are talking about the game’s potential benefits and dangers. One of the many claims that have taken the media is that Pokémon GO is a great example of gamification. Let’s just make something clear: Pokémon GO is not gamification! It’s a game! I know the distinction might often seem not important. However, both approaches are related but not equal. […]

Pokémon Centre

Octalysis Prime campaign exceeds $ 50k on funding 1

Gamification consultant and expert Yu-kai Chou has recently launched a Kickstarter campaign to fund his new initiative: Octalysis Prime. The campaign reached its $ 15,000 goal in 12 hours and ended in just 9 days with the amazing mark of $ 51,529 funded by 370 backers. Octalysis Prime will be a gamified learning community where Yu-kai Chou will share his research in Behavioural Science, Gamification, and Motivational Psychology. Members will have access to text and video content produced by Yu-kai where they will learn about […]

Octalysis Prime Island

Gamification Highlights of 2015

This year brought us many interesting advancements on the field of Gamification! With so much happening, I will not try to compile a comprehensive list of the best news we had this year, but I would love to highlight some of the facts that were most important for me this year. Events The biggest Gamification event of the year was, of course, the Gamification World Congress in Barcelona! Sadly, I could not attend it myself, so I will point to […]


Hello world!

Hello! Welcome to the Gameful Bits blog! This is a space where I will share my thoughts on Gamification and Gameful Design, the results of my research, and other relevant information to academics and professionals interested in these topics. I am Gustavo F. Tondello, a Gamification Consultant and Ph.D. Student at the University of Waterloo, Canada. Rise’s Gamification Gurus Power 100 leaderboard has ranked me one of the top Gamification leaders in the world. My main interests include gamification, and games for health and learning. My research […]