book


Gamification Highlights of 2015

This year brought us many interesting advancements on the field of Gamification! With so much happening, I will not try to compile a comprehensive list of the best news we had this year, but I would love to highlight some of the facts that were most important for me this year. Events The biggest Gamification event of the year was, of course, the Gamification World Congress in Barcelona! Sadly, I could not attend it myself, so I will point to […]


Actionable Gamification: a guide to better design 2

In one of my previous book reviews, I argue that Gamification is becoming every day more common, however, many implementations are not as successful as others. I have seen many gamification projects that keep users engaged for a very little time, probably just while the new product is still fresh and users are curious about it. But designing a gameful solution that is able to keep motivation and engagement in the long-term is not as easy as it seems. Yu-kai Chou […]


A Super Better Gameful Life 3

Jane McGonigal is a pioneer in studying the use of games and game-inspired ideas to improve human life. Her first book, Reality Is Broken: Why Games Make Us Better and How They Can Change the World (Penguin Books, 2011) is a bestseller that has inspired many people into further researching and employing games and gameful design for serious goals. Her TED talks have been seen by more than 5 million people over the last 5 years. Her new book, SuperBetter: […]


Ninja Gamification and Motivational Design 1

As the use of Gamification in many different domains becomes each day more common, a number of different people become involved in its practice and a diversity of new solutions are created each day. However, we can observe that there seem to be as many successful implementations of gamification as those that were not so fortunate. Certainly the experience of the designers plays an important role to the success of each implementation, but as important is how knowledgeable they are. […]


The Gameful World

The Gameful World is a book that aims to examine the key challenges of gamification and the ludification of culture, or, as presented by the editors, the Gameful World. It contains essays from more than 50 acknowledged experts representing both academia and industry. The collection is edited by Steffen P. Walz, Associate Professor and Director of the Games and Experimental Entertainment Laboratory (GEElab) at the School of Media and Communication at the Royal Melbourne Institute of Technology, and Director of […]