gamification


Doing proper player research in gamification – Professor Game Podcast

Gustavo Tondello is the co-founder and gamification specialist of MotiviUX, research leader at GamFed (the international Gamification Confederation), and a Ph.D. candidate and sessional lecturer at the University of Waterloo, Canada. With more than 10 years of experience in software engineering and business analysis, he is currently researching how to design and personalize gameful systems and learning experiences. He has published many scientific articles on gamification and writes a popular blog on techniques for making everyday interactions more motivating, Gameful Bits. Gustavo uses gameful design methods to create participatory learning experiences, which help students practice what they are learning to further develop their skills in engaging ways.

Gamification Insights from Professional Development Event in Toronto

Last week, Ryerson University‘s Chang School of Continuing Education organized a one-day professional development and networking event in Toronto, Canada. The event focused on serious games and gamification for three specific application areas: higher education, healthcare, and corporate. Several dozens of attendees spent the day discussing how to efficiently employ gamification for their needs, what are the pitfalls to avoid, and what are the general guidelines for success. I attended the corporate track, so I can comment on the presentations […]


Personalizing Persuasive Technologies – 2018 University of Waterloo Math 3MT

How can we design persuasive and gameful technologies that can motivate different types of users to achieve their goals? This presentation summarizes the topic of my PhD research at the HCI Games Group, University of Waterloo. Presented at the 2018 University of Waterloo 3MT (3-minute thesis competition) Math Faculty Heat, on February 28, 2018.

Understanding Gamification Through Goal-Setting Theory

Goal-setting theory has been used for decades to explain how to motivate people to perform better in work-related tasks by setting and monitoring goals. Gamification is also inherently a goal-oriented activity, aimed at fostering motivation; therefore, it is logic to expect that these two practices would fit very well together and help us design better motivational experiences. Surprisingly, very few research works so far have seriously explored the use of goal-setting theory to explain and inform gameful design, with most literature […]

Goal Setting Theory x Gamification

Octalysis Prime: a gameful journey to learn gamification

Octalysis Prime, the “gamified mentorship journey with Yu-kai Chou“, was officially launched this February 1st, 2018. Octalysis Prime is a comprehensive platform aimed at teaching gamification and related concepts and practices. It is structured in the format of a real-life RPG (role-playing game), in which the user levels up by studying the Octalysis framework and the concepts behind it. Development of the platform followed a successful Kickstarter campaign, which received more than $ 50,000 in funding. I had the opportunity […]

Octalysis Prime Island

Elements of Gameful Design Classified by User Preferences — part 3

See also: Part 1 and Part 2 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences, and in part 2 I listed which elements make part of each group of user preferences. In the last post of this series, let’s look at how the participants’ gender, age, personality, and user types influenced their preferences for the gameful design elements in our study. Gender The results […]

Groups of Gameful Design Elements

Elements of Gameful Design Classified by User Preferences — part 2 1

See also: Part 1 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences: Now, let’s dive into more detail and look at the complete list of gameful design elements that were included in each group. This information provides valuable data to understand user preferences and aid designers interested in creating personalized gameful systems. Individual Motivations This group represents the user’s interest in their own experience […]

Groups of Gameful Design Elements

Elements of Gameful Design Classified by User Preferences 1

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user types. The user types describe characteristics of the user, but do not tell us directly what gameful design elements each user prefer. Nevertheless, we also tested it and showed that there is a relationship between […]

Groups of Gameful Design Elements