Gamification vs Gameful Design: why does it matter? 4

There have been so many discussions about the terms gamification and gameful design that I was avoiding posting about them until now. But now I felt like giving my contribution and trying to help differentiate both terms and discuss why the difference matters. Despite everything that has already been said about these two definitions, I feel we still not have an agreed upon differentiation between the two. Yet, a well-conceptualized differentiation was already suggested by Deterding and colleagues back in […]

The Gamification User Types Hexad Scale 2

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design experience. He also suggested different game design elements that may support different user types. However, until now we were still lacking a standard assessment tool for user’s preferences based on the Hexad framework. There was […]