marczewski


The Gamification User Types Hexad Scale 2

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design experience. He also suggested different game design elements that may support different user types. However, until now we were still lacking a standard assessment tool for user’s preferences based on the Hexad framework. There was […]


Ninja Gamification and Motivational Design 1

As the use of Gamification in many different domains becomes each day more common, a number of different people become involved in its practice and a diversity of new solutions are created each day. However, we can observe that there seem to be as many successful implementations of gamification as those that were not so fortunate. Certainly the experience of the designers plays an important role to the success of each implementation, but as important is how knowledgeable they are. […]