niantic


Pokémon GO is not Gamification! (It’s a game!) 6

During the past week, considerable attention has been given in the media to Niantic‘s new game, Pokémon GO! Lots of people are talking about the game’s potential benefits and dangers. One of the many claims that have taken the media is that Pokémon GO is a great example of gamification. Let’s just make something clear: Pokémon GO is not gamification! It’s a game! I know the distinction might often seem not important. However, both approaches are related but not equal. […]

Pokémon Centre