octalysis


Gamification vs Gameful Design: why does it matter? 4

There have been so many discussions about the terms gamification and gameful design that I was avoiding posting about them until now. But now I felt like giving my contribution and trying to help differentiate both terms and discuss why the difference matters. Despite everything that has already been said about these two definitions, I feel we still not have an agreed upon differentiation between the two. Yet, a well-conceptualized differentiation was already suggested by Deterding and colleagues back in […]


Octalysis Prime campaign exceeds $ 50k on funding

Gamification consultant and expert Yu-kai Chou has recently launched a Kickstarter campaign to fund his new initiative: Octalysis Prime. The campaign reached its $ 15,000 goal in 12 hours and ended in just 9 days with the amazing mark of $ 51,529 funded by 370 backers. Octalysis Prime will be a gamified learning community where Yu-kai Chou will share his research in Behavioural Science, Gamification, and Motivational Psychology. Members will have access to text and video content produced by Yu-kai where they will learn about […]

Octalysis Prime

Actionable Gamification: a guide to better design 2

In one of my previous book reviews, I argue that Gamification is becoming every day more common, however, many implementations are not as successful as others. I have seen many gamification projects that keep users engaged for a very little time, probably just while the new product is still fresh and users are curious about it. But designing a gameful solution that is able to keep motivation and engagement in the long-term is not as easy as it seems. Yu-kai Chou […]