The Gamification User Types Hexad Scale 2

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design experience. He also suggested different game design elements that may support different user types. However, until now we were still lacking a standard assessment tool for user’s preferences based on the Hexad framework. There was […]

Personality-targeted Gamification 3

Recently, a number of research studies have been investigating how to personalise gameful applications to each different user. One of these studies was presented at CHI 2016 and investigated how different people respond to various gamification approaches in health-related habit tracking applications. The researchers asked 248 participants to rate how helpful and enjoyable different game design elements seemed to be. Additionally, they seek to understand if there was any relation between the participants’ preferences and their personality traits, measured by […]