Octalysis Prime campaign exceeds $ 50k on funding


Gamification consultant and expert Yu-kai Chou has recently launched a Kickstarter campaign to fund his new initiative: Octalysis Prime. The campaign reached its $ 15,000 goal in 12 hours and ended in just 9 days with the amazing mark of $ 51,529 funded by 370 backers.

Octalysis Prime will be a gamified learning community where Yu-kai Chou will share his research in Behavioural Science, Gamification, and Motivational Psychology. Members will have access to text and video content produced by Yu-kai where they will learn about the 8 Core Drives of the Octalysis framework while leveling up in the gamified platform:

  • Core Drive 1: Epic Meaning & Calling
  • Core Drive 2: Development & Accomplishment
  • Core Drive 3: Empowerment of Creativity & Feedback
  • Core Drive 4: Ownership & Possession
  • Core Drive 5: Social Influence & Relatedness
  • Core Drive 6: Scarcity & Impatience
  • Core Drive 7: Unpredictability & Curiosity
  • Core Drive 8: Loss & Avoidance

In Octalysis Prime, Yu-kai Chou will also share specific thoughts on how to apply the Octalysis framework to 8 life fields:

  • Happiness
  • Productivity
  • Education
  • Career
  • Relationships
  • Finance
  • Fitness
  • Spirituality

Yu-kai Chou is the founder and lead consultant of the Octalysis Group, creator of the Octalysis framework, and author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Octalysis Prime is scheduled to launch by the end of 2016.

Octalysis Prime

Octalysis Prime (image by Yu-kai Chou)

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About Gustavo Tondello

Gustavo is a Gamification Consultant and Ph.D. Student in Computer Science at the University of Waterloo, Canada. He is ranked one of the top Gamification leaders in the world by Rise’s Gamification Gurus Power 100 leaderboard. His main interests include gamification, and games for health and learning. His research focuses on the design of gameful applications. Before coming to Canada, he worked for several years as a Software Engineer in Brazil. Gustavo is also a researcher of Logosophy, and he is affiliated to the Logosophical Foundation of Brazil and of the USA.

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