See also: Part 1
In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences:
Groups of gameful design elements by user preferences.
Now, let’s dive into more detail and look at the complete list…
At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user…
Last time, I have written about the results of a research study showing that non-personalized goals and competition in fitness trackers can harm teenagers' intrinsic motivation to do physical activity. Reinforcing this fact, another recent study demonstrates that adaptive goals outperform static goals when encouraging…
Many researchers and practitioners have been saying for some time that the most simplistic gamification implementations might lead to short-term engagement, but actually hurt long-term motivation and engagement. However, we still don't have many controlled studies presenting evidence of this phenomenon and explaining why it…
Although many gameful design methods have emerged recently, designers still lack standard evaluation methods for evaluating gameful design. For other established areas of UX, heuristic evaluation methods are commonly used. In usability engineering, heuristics are general principles or broad usability guidelines that have been used…
Gameful Design (gamification) has been an increasingly popular approach for improving the user's motivation and experience when interacting with digital applications. As a result, the number of gameful designers has been steadily increasing in the past years, as well as the reports of successful projects…
Originally published by the HCI Games Group.
Sample favourite digital game objects. Please see the linked original publication for credits.
The HCI Games Group collaborated with a research project that also involved the Play & Interactive Experiences for Learning Lab at the New Mexico State University and…
There have been so many discussions about the terms gamification and gameful design that I was avoiding posting about them until now. But now I felt like giving my contribution and trying to help differentiate both terms and discuss why the difference matters.
Despite everything that…