Research

Personalized Gameful Design – Part 2 1

 in Design / Gamification / HCI / Research / User Experience  tagged gameful design / gamification / HCI / personalization / personalized gameful design / personalized gamification by

In Part 1, I discussed what is personalized gameful design. If you have not read it yet, please take a moment to do it before you continue reading this part. The method to design personalized gameful applications that I proposed as part of my thesis has three sequential steps: (1) modelling user preferences, (2) selecting the gameful design elements that are more likely enjoyable for each user, and (3) evaluating the motivational potential of the design. However, please note that these […]

Steps for personalized gameful design: 1-classification of user preferences, 2-selection of gameful design elements, 3-evaluation of the design.

Personalized Gameful Design – Part 1 2

 in Design / Gamification / HCI / Research / User Experience  tagged gameful design / gamification / HCI / personalization / personalized gameful design / personalized gamification by

I recently presented and published my Ph.D. Thesis describing a method for personalized gameful design. I will now begin publishing a series of posts in this blog introducing and detailing this method so everyone can apply it without needing to read the whole thesis. 🙂 But first, what is Personalized Gameful Design and why should you learn about it? Definition of Personalized Gameful Design In my work, I adopt the following definition of personalization, which is detailed in Chapter 3 of […]

Steps for personalized gameful design: 1-classification of user preferences, 2-selection of gameful design elements, 3-evaluation of the design.

Understanding Gamification Through Goal-Setting Theory

 in Gamification / HCI / Research / User Experience  tagged gamification / Goal-setting theory / HCI / HICSS / Literature review by

Goal-setting theory has been used for decades to explain how to motivate people to perform better in work-related tasks by setting and monitoring goals. Gamification is also inherently a goal-oriented activity, aimed at fostering motivation; therefore, it is logic to expect that these two practices would fit very well together and help us design better motivational experiences. Surprisingly, very few research works so far have seriously explored the use of goal-setting theory to explain and inform gameful design, with most literature […]

Goal Setting Theory x Gamification

Elements of Gameful Design Classified by User Preferences — part 3

 in Design / Gamification / HCI / Research / User Experience  tagged CHI PLAY / gameful design / gamification / Hexad / personalization / ux by

See also: Part 1 and Part 2 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences, and in part 2 I listed which elements make part of each group of user preferences. In the last post of this series, let’s look at how the participants’ gender, age, personality, and user types influenced their preferences for the gameful design elements in our study. Gender The results […]

Groups of Gameful Design Elements

Elements of Gameful Design Classified by User Preferences — part 2 1

 in Design / Gamification / HCI / Research / User Experience  tagged CHI PLAY / gameful design / gamification / Hexad / personalization / ux by

See also: Part 1 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences: Now, let’s dive into more detail and look at the complete list of gameful design elements that were included in each group. This information provides valuable data to understand user preferences and aid designers interested in creating personalized gameful systems. Individual Motivations This group represents the user’s interest in their own experience […]

Groups of Gameful Design Elements

Elements of Gameful Design Classified by User Preferences 2

 in Design / Gamification / HCI / Research / User Experience  tagged CHI PLAY / gameful design / gamification / Hexad / personalization / ux by

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user types. The user types describe characteristics of the user, but do not tell us directly what gameful design elements each user prefer. Nevertheless, we also tested it and showed that there is a relationship between […]

Groups of Gameful Design Elements

Adaptive goals outperform static goals for increasing physical activity

 in Gamification / Health / Research  tagged fitbit / gamification / goal setting / health / personalization / physical activity / rewards by

Last time, I have written about the results of a research study showing that non-personalized goals and competition in fitness trackers can harm teenagers’ intrinsic motivation to do physical activity. Reinforcing this fact, another recent study demonstrates that adaptive goals outperform static goals when encouraging adults to increase their physical activity levels. A study conducted by researchers at the Arizona State University and published in BMC Public Health compared adaptive versus static goals and immediate versus delayed financial rewards for […]

Woman running

The motivational impact of gameful fitness trackers 1

 in Gamification / Health / Research  tagged fitbit / gamification / health / personalization / physical activity by

Many researchers and practitioners have been saying for some time that the most simplistic gamification implementations might lead to short-term engagement, but actually hurt long-term motivation and engagement. However, we still don’t have many controlled studies presenting evidence of this phenomenon and explaining why it would happen and how it can be avoided. Therefore, I was glad to find a recent study by Charlotte Kerner (Brunel University London) and Victoria A. Goodyear (University of Birmingham), which investigated the effect of […]

woman running with fitness tracker

Gameful Design Heuristics 1

 in Gamification / HCI / Research / Slides / User Experience  tagged CHI / gameful design / gameful design heuristics / gamification / HCI / heuristic evaluation / ux by

Although many gameful design methods have emerged recently, designers still lack standard evaluation methods for evaluating gameful design. For other established areas of UX, heuristic evaluation methods are commonly used. In usability engineering, heuristics are general principles or broad usability guidelines that have been used to design and evaluate interactive systems. Heuristic evaluation, in the context of usability, is the use of said principles as a usability inspection method by experts to identify usability problems in an existing design as […]