In Part 1, I discussed what is personalized gameful design. If you have not read it yet, please take a moment to do it before you continue reading this part. The method to design personalized gameful applications that I proposed as part of my thesis has three sequential steps: (1) modelling user preferences, (2) selecting the gameful design elements that are more likely enjoyable for each user, and (3) evaluating the motivational potential of the design. However, please note that these […]
I recently presented and published my Ph.D. Thesis describing a method for personalized gameful design. I will now begin publishing a series of posts in this blog introducing and detailing this method so everyone can apply it without needing to read the whole thesis. 🙂 But first, what is Personalized Gameful Design and why should you learn about it? Definition of Personalized Gameful Design In my work, I adopt the following definition of personalization, which is detailed in Chapter 3 of […]
At the HCI Games Group, we have been working for the past few years in two related projects: the validation of the Gamification User Types Hexad and the study of player typologies, which recently led to the creation of our Five-factor Player Traits model. Therefore, a question that people have been asking us is when they should use each one of these models. Are they interchangeable, or are there specific situations when one is more appropriate than the other? Short […]
I was recently featured on an interview for GamFed, the International Gamification Confederation, where I spoke about my research into personalised gameful design, the state of gamification research in general, what we can look forward to, and the role GamFed can play in furthering gamification. Follow the link below to read the full interview.
Last week, Ryerson University‘s Chang School of Continuing Education organized a one-day professional development and networking event in Toronto, Canada. The event focused on serious games and gamification for three specific application areas: higher education, healthcare, and corporate. Several dozens of attendees spent the day discussing how to efficiently employ gamification for their needs, what are the pitfalls to avoid, and what are the general guidelines for success. I attended the corporate track, so I can comment on the presentations […]
Goal-setting theory has been used for decades to explain how to motivate people to perform better in work-related tasks by setting and monitoring goals. Gamification is also inherently a goal-oriented activity, aimed at fostering motivation; therefore, it is logic to expect that these two practices would fit very well together and help us design better motivational experiences. Surprisingly, very few research works so far have seriously explored the use of goal-setting theory to explain and inform gameful design, with most literature […]
Octalysis Prime, the “gamified mentorship journey with Yu-kai Chou“, was officially launched this February 1st, 2018. Octalysis Prime is a comprehensive platform aimed at teaching gamification and related concepts and practices. It is structured in the format of a real-life RPG (role-playing game), in which the user levels up by studying the Octalysis framework and the concepts behind it. Development of the platform followed a successful Kickstarter campaign, which received more than $ 50,000 in funding. I had the opportunity […]