personalization


Elements of Gameful Design Classified by User Preferences — part 2 1

See also: Part 1 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences: Now, let’s dive into more detail and look at the complete list of gameful design elements that were included in each group. This information provides valuable data to understand user preferences and aid designers interested in creating personalized gameful systems. Individual Motivations This group represents the user’s interest in their own experience […]

Groups of Gameful Design Elements

Elements of Gameful Design Classified by User Preferences 1

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user types. The user types describe characteristics of the user, but do not tell us directly what gameful design elements each user prefer. Nevertheless, we also tested it and showed that there is a relationship between […]

Groups of Gameful Design Elements

Adaptive goals outperform static goals for increasing physical activity

Last time, I have written about the results of a research study showing that non-personalized goals and competition in fitness trackers can harm teenagers’ intrinsic motivation to do physical activity. Reinforcing this fact, another recent study demonstrates that adaptive goals outperform static goals when encouraging adults to increase their physical activity levels. A study conducted by researchers at the Arizona State University and published in BMC Public Health compared adaptive versus static goals and immediate versus delayed financial rewards for […]

Woman running

The motivational impact of gameful fitness trackers 1

Many researchers and practitioners have been saying for some time that the most simplistic gamification implementations might lead to short-term engagement, but actually hurt long-term motivation and engagement. However, we still don’t have many controlled studies presenting evidence of this phenomenon and explaining why it would happen and how it can be avoided. Therefore, I was glad to find a recent study by Charlotte Kerner (Brunel University London) and Victoria A. Goodyear (University of Birmingham), which investigated the effect of […]

woman running with fitness tracker

Personality-targeted Gamification 3

Recently, a number of research studies have been investigating how to personalise gameful applications to each different user. One of these studies was presented at CHI 2016 and investigated how different people respond to various gamification approaches in health-related habit tracking applications. The researchers asked 248 participants to rate how helpful and enjoyable different game design elements seemed to be. Additionally, they seek to understand if there was any relation between the participants’ preferences and their personality traits, measured by […]


Personalization in Serious Games and Gamified Applications

Personalization in serious games and gamified applications is a new and important research field with several questions that still need to be investigated. Results from initial research suggest that is very important to personalize serious games, but it is yet not clear how to do it. This presentation highlights some of these initial findings and some of the open questions. Personalization in Serious Games and Gamified Applications from Gustavo Tondello