An Introduction to Gamification in Human-Computer Interaction

Originally published on the ACM XRDS blog. User experience (UX) is a field within Human-Computer Interaction (HCI) that studies the whole experience of a user with a product, system, or service. UX focuses on  issues such as usability, ergonomics, cognitive load, and affective experiences. However, in the last years, there is a particular growing interest in understanding users’ motivation to use a product, system, or service. This interest is spawned by observable low engagement rates: it is not enough to have […]

Gamification between games and play, parts and whole.

Golf

Gameful Design Fundamentals: Challenge, Progression, Rewards

These slides are a summary of the post series focused on better understanding some of the most widely used gameful design elements. If you’re interested in reading more, also check the original blog posts: Part 1: Challenge Accepted! The role of challenge for gameful design Part 2: I’m in it for the prize! The role of rewards for gameful design Part 3: Level Up! The role of progression for gameful design  


Level Up! The role of progression for gameful design 1

Welcome to the final post in this series focused on better understanding some of the most widely used gameful design elements! This post will address progression, one of the basic design elements to help foster users’ intrinsic motivation from competence and mastery. If you have not done so yet, check the first two posts of the series out before you continue, the first one in particular, as it presents some important background on what is needed for a system to […]

Chrono Cross level up

Cups

I’m in it for the prize! The role of rewards for gameful design 2

In my previous post, I talked about the important role of challenge as an element for gameful design. Today I will talk about rewards, a game element that is present in many gameful applications. But before you continue, if you did not read part 1 yet, please take some time to review it because I will readdress the importance of challenge that I mentioned there. Part 1: Challenge Accepted! The role of challenge for gameful design Let’s then recall that […]


Challenge Accepted! The role of challenge for gameful design 4

There are dozens of different game elements that can be employed for gameful design, from the most well-known points, badges, and leaderboards, to levels and progression, social interaction, competition, rewards, and many others. But there is one important game element that is perhaps underestimated: challenge. Let’s take a look at the important role of challenges for games in general and for gameful design! What’s in a game? One of my favourites definitions of game playing comes from Bernard Suits’s book […]

Ice Hockey

choice

Personalization in Serious Games and Gamified Applications

Personalization in serious games and gamified applications is a new and important research field with several questions that still need to be investigated. Results from initial research suggest that is very important to personalize serious games, but it is yet not clear how to do it. This presentation highlights some of these initial findings and some of the open questions. Personalization in Serious Games and Gamified Applications from Gustavo Tondello  


4 Interesting Research Informed Games for Health

A profusion of gamified applications and games for health exist or are being developed every day. However, not all of them are informed by quality theoretical or practical research in order to establish the effectiveness of such applications in achieving the proposed goals. Last Fall I had the opportunity to review several research informed examples as part of a Games for Health course at the University of Waterloo. Below are some of the examples which I found most interesting and thought-provoking. Please note that this is by […]

Video Games for Health

Cup

Gamification Highlights of 2015

This year brought us many interesting advancements on the field of Gamification! With so much happening, I will not try to compile a comprehensive list of the best news we had this year, but I would love to highlight some of the facts that were most important for me this year. Events The biggest Gamification event of the year was, of course, the Gamification World Congress in Barcelona! Sadly, I could not attend it myself, so I will point to […]


Actionable Gamification: a guide to better design

In one of my previous book reviews, I argue that Gamification is becoming every day more common, however, many implementations are not as successful as others. I have seen many gamification projects that keep users engaged for a very little time, probably just while the new product is still fresh and users are curious about it. But designing a gameful solution that is able to keep motivation and engagement in the long-term is not as easy as it seems. Yu-kai Chou […]

Actionable Gamification: Beyond Points, Badges, and Leaderboards

Jane McGonigal on stage at Meet the Media Guru in Milan, Italy, May 2011. Photo by Paolo Sacchi, MMG.

A Super Better Gameful Life 2

Jane McGonigal is a pioneer in studying the use of games and game-inspired ideas to improve human life. Her first book, Reality Is Broken: Why Games Make Us Better and How They Can Change the World (Penguin Books, 2011) is a bestseller that has inspired many people into further researching and employing games and gameful design for serious goals. Her TED talks have been seen by more than 5 million people over the last 5 years. Her new book, SuperBetter: […]